Digital marketing pertains to the efficient use of the digital/ online platform in the promotion of products or brands. One of the biggest USPs of digital marketing is that you it provides access to clearly measurable analytics in real time, which will enable you to tailor your approach to target a specific demographic, which grants you attention from the right audience. At Epeople Media Solutions, we use the latest tools and techniques to set up a credible digital marketing plan that works in your favour.
Search Engine Optimization (SEO)
The aim of SEO is to ensure that your website achieves and retains a favourable rank on the search results. With Google changing its algorithms multiple times a year, you need expert help with choosing the right keywords and employing the right combination of onsite, offsite and local search optimization techniques in order to achieve favourable results.
Searching Engine Marketing (SEM)
Search Engine Marketing incorporates a wide variety of paid and organic search engine marketing techniques to help achieve your digital marketing goals. Since it incorporates a wider scope of technicalities, one has to focus on multiple disciplines when working on SEM. However, this returns extremely favourable results, which justifies the greater effort put in.
Social Media Marketing
A good social media marketing strategy will help you gain credibility on social media platforms. A GREAT social media marketing strategy will allow you to steer your online reputation in a profitable direction. This will also help you to look beyond traditional methods of digital marketing when reaching out to your intended demographic in order to increase your popularity and gain a strong client base for your company.
Social Media Management
Having a profile/ page set up on various social media sites with little to no activity is a cardinal sin in the digital marketing sphere. Our experts will manage all your social media profiles by posting insightful, engaging content, thus keeping your social media persona looking lively and providing more platforms for your potential clients to find you.
Lead Generation
The right kind of market research and analysis allows us to develop favourable strategies that convert views into leads. We employ a heady mix of various marketing techniques in order to maximize lead quality while simultaneously minimizing cost per lead. Our combination of creativity and technical skills will help you to build a reliable, online lead generation mechanism.
Display/ Online/ Internet Advertising
Online advertising is the use of text and picture based content in order to reach out to your potential clients via banner ads, rich text, social media ads, search engine ads, etc. However, one needs to have a considerable amount of knowledge in crafting an ad campaign that conforms to the limitations set by the digital platforms, in order to achieve a significant and measurable reach.
E-Mail Marketing
Despite the growing popularity of newer, sleeker online communication platforms, none has had the calibre to replace the humble e-mail. This is still the best way to keep in touch with your clients on a personalized level. We craft suitable email campaigns that make it seem organic and less spammy, thus increasing your credibility among your clients.
WhatsApp Marketing
A relatively new addition to the digital marketing sphere, Whatsapp marketing is proving to be one of the fastest growing methods of marketing. With the right kind of multimedia content- videos, images and text based messages, you can surely stand out from your competitors when trying to woo your target demographic.
SMS Marketing
SMS continues to be one of the most effective marketing tools available today, and is a great choice for lead generation and client retention tactics. Like Whatsapp marketing, you can include personalized messages with SMS marketing, and since this is purely a text based medium, finding newer, creative ways to send your content is our top priority.
Youtube Optimization
A relatively new addition to the digital marketing sphere, Whatsapp marketing is proving to be one of the fastest growing methods of marketing. With the right kind of multimedia content- videos, images and text based messages, you can surely stand out from your competitors when trying to woo your target demographic.
